Simple Personal Brand Messaging

Simple Personal Brand MessagingThis is not your ordinary career site. I help the corporate worker who toils away in the company cubicle make career transitions. You want to do your job well, following all the rules -- .The career transitions where I can help you center on three critical career areas: How to land a job, succeed in a job, and build employment security.Top 10 Posts on CategoriesGiven the 50,000 places you can put information about yourself in your online newspapers that will help your network, how do you decide where to put your stuff?Well, you can create your own criteria and do well. But, the world is changing.Dan Schawbel notes that “LinkedIn might have eliminated the need for traditional resumes.” He might be right. His basic contention: since you are recruited using what is on your social site (e.g., LinkedIn), why have a second resume? Just print your resume from LinkedIn and simplify your life.Now, we all know it’s not as simple as that â€" yet.There is gr eat truth to what Dan is talking about. For example, in my situation, I am building out my personal site â€" http://scotherrick.com â€" and trying to turn that into a personal branding site.While there is a lot of work to be done on that site (I’m working it!), Dan’s post also made me realize that I need to coordinate my LinkedIn profile â€" which really is pretty poor â€" with the work I’m doing on my personal career site.You see, a personal brand is really about the same message getting across using all of the marketing channels one uses to reach potential “customers.” Corporations and politicians call it “staying on message.”While perhaps excessive given the wonderful uniqueness we all have as human beings, there is a lot of truth to “staying on message.”What I learned from Dan’s article was that my LinkedIn profile and my career site were not in sync with the same messaging and I need to go fix them. As you are reading this on the day of posting, I haven’t fixed them â€" but I will.Here are the two questions for you:More work to be done. It’s a good thing.This is not your ordinary career site. I help the corporate worker who toils away in the company cubicle make career transitions. You want to do your job well, following all the rules â€" .The career transitions where I can help you center on three critical career areas: How to land a job, succeed in a job, and build employment security. policiesThe content on this website is my opinion and will probably not reflect the views of my various employers.Apple, the Apple logo, iPad, Apple Watch and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. I’m a big fan.Copyright 2020 LLC, all rights reserved.